The linked-to article in my post originally appeared in the Backstage website, How to Choose the Right Social Network for Your Acting Career, by Heidi Dean.

An actor’s most important asset is himself or herself. Every audition is a job interview. Social media is a way for an actor to be noticed by influencers and decision-makers in a way previous generations lacked. (Those industry professionals also use social media, to publicize their projects and solicit creatives to apply.) An actor must decide which social media platform best meets their needs.

The linked-to article begins below …

How to Choose the Right Social Network for Your Acting Career

The question career-minded actors are asking isn’t “To be or not to be on social media?” It’s “Which platform(s) should I be on?” But how do you know if Facebook, Twitter, Instagram, Snapchat or YouTube is the best place for your #actorslife?

Here are the pros and cons of each social network and why they may (or may not) be good for your acting career.   […]

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How to Choose the Right Social Network for Your Acting Career | Backstage

In conclusion, there are a few major considerations for an actor when deciding which social media platform(s) to use. These include: Is the audience (albeit industry professionals or fans) you are trying to reach, have a presence on that platform? Can you provide examples of what you do on that platform? How easy is it to grow an audience on that platform? How easy is it to reach the applicable industry professionals on that platform?

Please provide your thoughts and questions in the comments. I would really enjoy hearing from you. If you have a topic in mind you would like me to cover, please let me know.